Just have a try on this new 3d player. It is a flash 3d player. No special plug-in needed. Sophie 3D claim that it can render in realtime over 50.000 polygons with texture maps, reflection maps, transparent materials, an infinite number of lights and shadow planes.
I have go though some sample on their website. Seem pretty good in quality and run smooth on my old P4 machine.
After trying their sample, i want to test with my own model. Since i havn’t Rhino 4. So, i try to use 3d max to export my model into wavefront object and load with the player. But seem can’t make it success with any setting. Hope they will have more info on authoring 3d model. It is important for content maker.
Last, some more opinion. It is great if interactive is supported with the player. Such as click on object to have some action. Also, animation is important. Hope they will improve in the future version.
If you are interesting on this player, you can try Sophie 3D here. It is free to download and use.